SEO & Search Engine Marketing (SEM)
Learn SEO & Search Engine Marketing (SEM) with practical skills in keyword research, on-page and off-page SEO, Google Ads, analytics, and search performance optimization.
Course Overview
Course Modules Module 1: Introduction to SEO & SEM Topics Covered Search Engine Fundamentals SEO Overview SEM Overview Search Algorithms User Intent Keyword Research Basics Module 2: On-Page SEO Topics Covered Keyword Research Meta Tags Content Optimization URL Structure Internal Linking Technical SEO Basics Module 3: Off-Page SEO & Link Building Topics Covered Backlink Strategies Domain Authority Local SEO Online Reputation Outreach Techniques SEO Best Practices Module 4: Search Engine Marketing Topics Covered Google Ads Fundamentals Campaign Structure Ad Groups Keyword Bidding Ad Copy Creation Landing Pages Module 5: SEO & SEM Analytics Topics Covered Google Analytics Basics Search Console Performance Tracking Conversion Analysis ROI Measurement Campaign Optimization Module 6: Final Capstone Project Topics Covered SEO Audit Keyword Strategy SEM Campaign Planning Performance Reporting Optimization Plan Presentation Capstone Project Develop an SEO and SEM strategy to improve website visibility and lead generation.
Learning Outcomes
Improve website search rankings.
Conduct keyword research and SEO optimization.
Create and manage paid search campaigns.
Analyze SEO and SEM performance metrics.
Increase website traffic and conversions.
Prerequisites
Participants should have: -Basic internet and website knowledge -Interest in online marketing and search visibility -Familiarity with search engines
Enterprise Learning
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