Marketing Analytics & Data-Driven Decision Making Level: Intermediate
Learn Marketing Analytics & Data-Driven Decision Making with practical skills in marketing metrics, data analysis, dashboards, performance tracking, and optimization.
Course Overview
Course Modules Module 1: Introduction to Marketing Analytics Topics Covered Marketing Metrics Data Fundamentals KPI Development Analytics Frameworks Business Objectives Reporting Concepts Module 2: Data Collection & Tracking Topics Covered Analytics Platforms Tracking Setup Customer Data Campaign Tracking Data Quality Attribution Basics Module 3: Performance Analysis Topics Covered Website Analytics Campaign Analytics Customer Behavior Analysis Conversion Analysis Funnel Analysis ROI Measurement Module 4: Data Visualization & Reporting Topics Covered Dashboards Reports Data Visualization Trend Analysis Stakeholder Communication Insight Generation Module 5: Data-Driven Marketing Optimization Topics Covered A/B Testing Predictive Insights Budget Optimization Campaign Improvement Performance Forecasting Decision Making Module 6: Final Capstone Project Topics Covered Marketing Data Analysis Dashboard Creation Performance Evaluation Optimization Strategy Reporting Presentation Capstone Project Analyze marketing performance data and develop recommendations for business growth.
Learning Outcomes
Measure and analyze marketing performance.
Create dashboards and marketing reports.
Interpret customer and campaign data.
Make informed marketing decisions.
Improve ROI through data-driven optimization.
Prerequisites
Participants should have: -Basic understanding of marketing concepts -Familiarity with spreadsheets and reporting -Interest in marketing performance analysis
Enterprise Learning
Tailored learning experiences for enterprises, institutions, and professional cohorts.