Digital Marketing & Social Media Strategies
Learn Digital Marketing & Social Media Strategies with practical skills in campaign planning, content creation, paid advertising, social media analytics, and audience engagement.
Course Overview
Course Modules Module 1: Introduction to Digital Marketing Topics Covered Digital Marketing Fundamentals Marketing Channels Customer Journey Marketing Funnel Digital Ecosystem Campaign Planning Module 2: Social Media Platforms & Strategy Topics Covered Facebook Marketing Instagram Marketing LinkedIn Marketing X (Twitter) Marketing YouTube Marketing Platform Selection Module 3: Social Media Content Planning Topics Covered Content Calendars Audience Targeting Content Pillars Engagement Strategies Community Building Organic Growth Module 4: Paid Social Media Advertising Topics Covered Social Media Ads Audience Segmentation Ad Campaign Setup Budget Planning Campaign Optimization Performance Tracking Module 5: Social Media Analytics Topics Covered Engagement Metrics Reach & Impressions Audience Insights Campaign Reporting KPI Tracking Optimization Strategies Module 6: Final Capstone Project Topics Covered Marketing Strategy Development Campaign Planning Content Creation Advertising Plan Analytics Review Presentation Capstone Project Develop a complete digital marketing and social media strategy for a business or brand.
Learning Outcomes
Develop effective digital marketing campaigns.
Build and manage social media strategies.
Create engaging content and advertising campaigns.
Analyze social media performance and ROI.
Increase brand visibility and audience engagement.
Prerequisites
Participants should have: -Basic computer and internet skills -Interest in digital marketing and social media -Familiarity with social media platforms (preferred)
Enterprise Learning
Tailored learning experiences for enterprises, institutions, and professional cohorts.