AI for Marketing & Content Creation

Course Overview

Course Modules Module 1: Introduction to AI for Marketing Topics Covered Introduction to Generative AI AI in modern marketing AI marketing tools Marketing use cases AI capabilities and limitations Human creativity vs AI assistance Responsible AI usage Module 2: AI for Customer & Market Research Topics Covered Customer research Target audience analysis Customer personas Market research Competitor analysis Customer pain points Consumer trends Research summarization Module 3: AI for Content Strategy Topics Covered Content strategy Content pillars Content calendars Campaign ideas Content themes Audience-specific content Content repurposing AI-assisted ideation Module 4: AI for Content Creation Topics Covered Blog and article creation Social media content Website content Email content Ad copy Headlines and hooks Video scripts Content variations Module 5: AI for Social Media Marketing Topics Covered Social media strategy LinkedIn content Instagram content Social media captions Content calendars Engagement ideas Hashtags and keywords Platform-specific content Module 6: AI for SEO & Digital Marketing Topics Covered SEO fundamentals Keyword research Search intent SEO content planning Website optimization Meta titles and descriptions Content briefs AI-assisted SEO workflows Module 7: AI for Campaigns & Marketing Automation Topics Covered Campaign planning Marketing funnels Email campaigns Lead nurturing Customer segmentation Personalized campaigns Campaign messaging Workflow automation Module 8: AI for Visual & Multimedia Content Topics Covered AI-generated visual concepts Creative briefs Ad creative ideas Presentation content Video concepts Storyboards Image-generation workflows Brand consistency Module 9: AI for Marketing Analytics Topics Covered Marketing data analysis Campaign performance Customer insights Engagement analysis Content performance Conversion insights Competitor analysis AI-assisted reporting Module 10: Final Capstone Project Develop an AI-Powered Marketing Campaign including: Target audience Customer persona Campaign strategy Content calendar Social media content Email campaign SEO content Creative concepts Campaign performance framework

Learning Outcomes

Prerequisites

Participants should have: -Basic understanding of marketing concepts -Basic computer and workplace productivity skills -Familiarity with social media or content creation (preferred) -Interest in AI-powered marketing -Access to an AI tool such as ChatGPT, Claude, Gemini or Microsoft Copilot Learn how AI can accelerate content creation, campaign planning, customer research, social media, SEO, personalization and everyday marketing workflows. Develop practical AI-powered marketing processes that improve speed, creativity and campaign effectiveness.